This is Marketing You Can’t Be Seen Until You Learn To

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century Seth Godin has taught and inspired millions of entrepreneurs marketers leaders and fans from all walks of life via his blog online courses lectures and bestselling books He is the inventor of countless ideas and phrases that have made their way into mainstream business language from Permission Marketing to Purple Cow to Tribes to The Dip Now for the first time Godin offers the core of his marketing wisdom in one accessible timeless package At the heart of his approach is a big idea Great marketers don't use consumers to solve their company's problem they use marketing to solve other people's problems They don't just make noise they make the world better Truly powerful marketing is grounded in empathy generosity and emotional labourThis book teaches you how to identify your smallest viable audience draw on the right signals and signs to position your offering build trust and permission with your target market speak to the narratives your audience tells themselves about status affiliation and dominance spot opportunities to create and release tension and give people the tools to achieve their goalsIt's time for marketers to stop lying spamming and feeling guilty about their work It's time to stop confusing social media metrics with true connections It's time to stop wasting money on stolen attention that won't pay off in the long run This is Marketing offers a better approach that will still apply for decades to come no matter how the tactics of marketing continue to evolve

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